People are using the internet more and more to find and buy the products and services the want. The consumer expectation is that the purchase will flow in a simple order and that they will, at some point, be asked for billing information. However, when during their shopping experience unexpected things happen, mental flags go up in the shoppers mind and they'll question the intent and integrity of the site.
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8. Online shopping - Wikipedia, the free encyclopedia
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet . ... Online shopping widened the target audience to men and women of the middle class.
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