In 1839 Samuel Cunard created The British and North American Steam Packet Company, known as the Cunard Line, to deliver Royal Mail to Canada and the U.S. (Cunard, n.d.). Originally composed of 4 paddle steamer ships, it would not be until the late 1940?s though that the Cunard name would be etched synonymously with superior quality transatlantic passenger cruises. By the 1950?s, Cunard had a total of 12 cruise liners in service accounting for a total of one third of all transatlantic Crossings (Cunard, nd).
With its greater speed and lower cost of air transit was fast emerging as the preferred method of transatlantic travel in the course of 1960 (Wikipedia, nd). The Cunard cruise ship, which clearly dominates the cruise industry a decade ago were quickly outdated relic of a bygone era. With rising costs of managing the Queen Mary and Queen Elizabeth are connected, and given the strong competition from rivals such as the French line of the new SSFrance, Cunard was reluctant to capitulate entirely on the cruise industry (Wikipedia, n.d.).
Cunard found a winner in an $80 million gamble (Wikipedia, n.d.) through a replacement for the Queen Elizabeth called the Queen Elizabeth 2. On May 2, 1969, the Queen Elizabeth 2 made her maiden voyage from Southampton, England to New York City and instantly became the flagship for Cunard. Not only renowned as one of the fastest seagoing vessels for her size, the Queen Elizabeth 2 was cheaper and Children to their prewar predecessors (Wikipedia, nd) to work. Cunard was able to capitalize on dynamic at the time of their long historical recognition sign next to the lowered costs associated with operation of the Queen Elizabeth 2 combined. The Queen Elizabeth 2 has finally won competitive advantage and reigned as terrible as the standard for transatlantic crossings with passengers until 2004.
Despite the reputation of the Queen Elizabeth 2, Cunard weakened gradually in each subsequent decade and has become aCompany with a diverse fleet of old ships since 1990. Carnival Cruises has a great interest in Cunard, 32% in 1999 (Cunard, nd) were purchased. The acquisition represents a refined blend of elegance and spirit of the British American wanderlust. The wealthy Inc. Carnival Cruise revive the sick legacy of Cunard sale of old vessels and carry out necessary corrections on the other.
Under the new leadership of Carnival Cruises, Cunard has also begun constructiona coating that was on an unprecedented scale. Nicknamed the Queen Mary 2, at a cost of about $ 800 million and a total weight of more than 150,000 tons, the ship was more expensive and heavier than ever before. Received a lot of talk on her maiden voyage from Southampton, England 12 to Fort Lauderdale, Florida January 2004 was celebrated the Queen Mary 2 as simply the biggest ocean liner in the world (Wikipedia, nd).
The Queen Mary 2 was designed to be an all-inclusive fully-functional unitsthemselves, with the ability to function as a self-contained city (Datz, 2004) function. Equipped with every comfort possible in the ground without the modern technology, is reminiscent of the Queen Mary 2, the opulence of an earlier age for the 21 Century. Needless to say, the inclusion of the infrastructure of the Queen Mary 2 is simply unsurpassed.
When the guests arrive for their departure, they have to have the ability toin the hotel to the port, the terminal or the Purser's office to be photographed on board the ship. In addition, credit cards and passports in the system of ownership of the ship are scanned management. Your papers, which in turn automatically as room keys, cash on the ship, and the identification of the loading and unloading in place of passports traffic (Datz, 2004) was used. All fall under the broad category of information technology as Transaction ProcessingOr TPS Systems (Laudon & Laudon, 2006). According to Jeff Richman, director of business solutions and application development for Cunard's Queen Mary 2 cruise ship in the first of these skills in a smart-card-offer (Datz, 2004).
In each cabin on the Queen Mary 2 also includes a dynamic system with Linux on TV set-top boxes, media from German society, IDF. These televisions enable passengers to send or receive e-mail at $ 1.50 per transaction to on-demandVideo and choose from a total of 11 functional areas of interest such as classrooms, dining and shore excursions. The point of TV Stand Sale (POS) system allows the passengers to the Queen Mary 2 book not only for reservations, as well as online store and keep a running total of the amount of money spent on board (Datz, 2004). The ability to buy through an interactive TV system integrates TPS on the Queen Mary 2 to finance and accounting information system to monitor cash flow(Laudon & Laudon, 2006). This system ultimately benefits Cunard, because there would be fewer people to maintain the traditional system of managing a single crew operations and reservations must be. In addition, the system creates the possibility of additional revenue for the ship (Datz, 2004) to generate.
The Queen Mary 2 has its center of operations divided into three separate sites that back each other inside the ship. Individual ship-systems are connected to the primary organization Operations Center, housing many servers, a communication system and a PBX system that serves as the primary safety system of the ship (Datz, 2004). The heart of the information system of the Queen Mary 2 technology is the property management system, both with the team and passenger information services. The system of real estate management system guides the ship of the bill-based lending is in addition to loading and unloading. Each individual in-flight informationTechnology> link in the system, ultimately the property management system (Datz, 2004). The property management system allows the ship rolls forward crew and passengers at the Department of Homeland Security (DHS), which includes aircraft and cruise ships to data before leaving and after arriving (Datz, 2004) submitted. This system of a company or enterprise resource planning (ERP) allows a data structure, the only major business and installation of sync rangeBusiness processes (Laudon & Laudon, 2006).
Aboard the Queen Mary 2, Cunard also offers a system called AVO, to avoid verbal orders. The crew of the ship is capable of the problems on board the ship, without lifting a telephone or take someone physically track. With each PC, the crew reported faulty equipment on board the ship directly to maintenance. Passengers also have the option of maintenance problems that can occur at informingtheir cabin televisions. Of the two it is directly assigned to a caretaker, if he or she is a program that repairs must be done for the day can be tested. Repairs in the order they are completed, then contact Customer Service staff for the passengers to see if the problems to their satisfaction (Datz, 2004) can be solved. Also in this aspect of TPS is an example on board the Queen Mary 2, for the marketing of events in the system andCoordination of activities at the operational level (Laudon & Laudon, 2006). The AVO system on board the Queen Mary 2 is also connected to the ship planned maintenance and purchasing. Supervisors can be determined from the data that the repairs should take precedence over others (Datz, 2004) instead. This system is therefore an AVO DSS or Decision Support System for its usefulness in enabling managers to make important decisions (Laudon & Laudon, 2006).
The AVO systemwould not work without the integration of wireless computer infrastructure. The Queen Mary 2 also uses Wi-Fi to connect to the orders of the passenger terminal of waiters in the restaurants to receptors in the ceiling. They are then sent through the wires directly to jail, where chefs display their orders on large monitors. Is also in some bar waiters use hand-held computers for orders that transmit data wirelessly to the bartender (Datz, 2004) instead. Tooperational level, to send orders from passengers, here the waiter to take a different form of TPS jobs (Laudon & Laudon, 2006).
Finally and above all, the Queen Mary 2 also has a system for problems, can occur in one of its onboard systems. Each cruise has to handle a total of three officials supporting information on the technical problems. But if they have a problem that can not handle easily occur, the satellite links provide rapid communicationdirectly to the IT department at the headquarters of Cunard. Here, the problem can be managed from a distance and does not require the cost and time by sending an expert to direct the ship (Datz, 2004). This is an example of ESS Cunard skills that can be remotely used to solve a wide range of problems that could occur on the Queen Mary 2 (Laudon & Laudon, 2006).
Perhaps the challenge of the IT designer of the Queen Mary 2 had faced the unprecedented scale ofShip. No cruise ship this size has never been built and therefore no provision strategies could be used. Are critical issues, such as cable-drops had planned from the ground up IT designers. Typically, new ships will fit into classes that are built for certain existing plans spur line, but the Queen Mary 2 into any existing class. He had removed a total of nearly 2,500 links to data in the various booths and about 40 wireless points, to have everythingexpected that sophisticated details. The high accuracy is the need for flame cutting and welding of steel, then fire-resistant cables (Datz, 2004).
Development of a computer system was also supported by the fact that it was built more than three decades after the last ship Cunard tightened. The relative lack of familiarity with the design of an entire IT system for the Queen Mary 2 is underlined by the absence of a separate department for the shipbuilding industry as competitors do in many (Datz,2004). Almost every aspect of IT operations aboard the Queen Mary 2 had to be designed literally from the ground for designers, providing a unique opportunity presented to develop creative solutions.
Another problem with the development of the IT infrastructure of the Queen Mary 2 was associated with a question of geographical distance. While the actual ship was under construction at the Chantiers de l'Atlantique shipyard in France (Wikipedia, nd), Cunard has developed the computer system at its headquarters in Miami.It's the whole system is set up, constituted and controlled, then dismantled and shipped directly to France, to be completed on board the ship within three months, without the benefit of a lift at work (Datz, 2004).
First, among which were the most important for passengers aboard the Cunard Queen Mary 2 These individual group members should definitely be considered a priority for their hovering ability to literally keep the Queen Mary 2 If their needs and concernsnot fully considered in any way, then it is very likely to look elsewhere to compete. This is primarily why I think the Queen Mary 2, the infrastructure designed with their needs in mind. Everything from the choice of measures for maintenance, repair, reporting, order room service was developed with the user-friendliness. The operation of the user-friendly touch-screen TV stand for all aspects of their travel coverage increases the likelihood that they will enjoy theirTravel and again as repeat customers, and recommended the experience to their friends.
Second would be another interest group are crucial to the second employee on board Cunard's Queen Mary They are an integral part in ensuring that passengers are fully satisfied with the care and return. So I think every detail to the development of the AVO and other infrastructure TPS aboard the Queen Mary 2 is given. The system improves the quality of AVOExperience of passengers on the Queen Mary 2 almost immediately addressing maintenance issues and resolve them quickly. The TPS infrastructure creates the simplicity of ordering anything from a bouquet of flowers, a bottle of scotch from the comfort of the passenger cabin. I think the staff of the Queen Mary 2 is very proud to be on board the standard for transatlantic cruises, and pay great attention to detail in their daily work involved.
Finally athird group of stakeholders was crucial to the success of the Queen Mary 2 would be the Carnival Corporation. Often, when individual organizations have different strategies, mergers and acquisitions can help their strengths, so that the sum far greater than its individual parts. This is apparently what happens in the synergistic combination of Cunard and Carnival. Before the takeover by Carnival's Cunard, an organization that was mired in the past. Carnivalonly managed to breathe new capital in Cunard, but also new life in business strategy Cunard. Carnival Cunard allowed to transform itself from an organization focused on heavy rich British tradition of a lively team in the final analysis to customers' needs. I think the organizational philosophy behind Carnival was instrumental in the development of not only the Queen Mary 2, but also his superior infrastructure.
The design of information technology on board theQueen Mary 2 has shown that it is no longer a small part of the business of shipbuilding. Now more than ever, resulted in the 21 Century technological innovations in order to concentrate on improving customer satisfaction. The customer experience is ultimately what drives an organization of profit and profitability to be maintained.
Gone are the communities in which organizations that the IT come as an afterthought, or worse, not at all able. The successful implementation asIT skills should be a dynamic process, be in harmony with the other departments of the undertaking. Individual organizations need to recognize fully that they ultimately prove a disservice to themselves and their customers without having earned it on IT development.
As in the case of the Queen Mary 2, sometimes seemingly insurmountable obstacles in the way of successful implementation of an IT infrastructure are available. However, creativity and persistence of IT plannersYou can not become an obstacle. No previous models have been made on the scale of the Queen Mary 2nd The IT designers improvise. The test structures in Miami, thousands of miles removed from the site in France. IT planners must be absolutely sure that the infrastructure would be compatible with the current Queen Mary 2 in France. Ingenuity prevailed. The Queen Mary 2, has the infrastructure is a huge success and a model for the entire cruise industry.
RealCaribbean is one of the major competitors in the Cunard cruise industry. The Queen Mary 2 is closely related to the IT infrastructure has intertwined the benchmark against which we raised all other IT systems. Royal Caribbean recently launched the Mariner of the Seas in November 2003 and the Jewel of the Seas in April 2004. Both ships were similar POS systems, property management, and the areas of wireless access for passengers. Royal Caribbean has attempted to use more on its IT strengthsright, but falls a bit short on the progress of the Queen Mary 2 Unlike the Queen Mary 2, the smart card is used by ships in the Caribbean, will not contain passport data. They are only used as a room key, identification and shopping (Datz, 2004).
For passengers, the Internet access on board the Mariner of the Seas and Jewel of the Seas is mainly limited to Internet cafes every vessel open. Otherwise, passengers can easily access the Internet through your laptop.Internet access is for the crews of the two respective Mariner of the Seas and Jewel of the Seas by a thin-client device (Datz, 2004). On the contrary, the simple touch-screen Internet access offers on board the Queen Mary 2 people easy access to universal internet for a small fee.
After the success of the Queen Mary 2 Royal Caribbean in May 2006 will soon unveil a larger ship called the Ultra Voyager. With the ability to transport 3600Passengers, with a weight close to 160,000 tons, the Caribbean seems ready to make a run for his money Cunard.
I think we see the Internet, satellite TV and the development of telecommunications technology is still in the 21 Century we will have more, better and faster than IT. Some possible areas where it could be developed in the cruise industry, could be:
? Access to Internet access for all passengers and crew members.
Satellite TV ? Linksindividual stands.
? Video conference via satellite for the passengers busy executives.
? Telephones Video Satellite.
Cruise ships are pressures to step with the changing environment to maintain, to maintain market share. IT is a valuable asset to any organization. Cunard will also continue to provide many challenges in the future and must use IT to develop the legacy of Samuel Cunard for the coming generations.
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