Social media sites like Twitter and Facebook are becoming increasingly strong marketing platforms, and, eventually, we should start to see more metrics that show how effective all those likes, shares and RT's really are for businesses. (There are still precious few.) One company that's gotten an early start on that is Eventbrite, the online ticketing site, which today publishes some numbers that point to which social networks are giving it the best returns across its operations in the U.S. and UK.
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