Brands have typically used Twitter as a somewhat indirect broadcast platform, listing items for sale, but only doing so in a way that is intended to lure customers away from Twitter to their own websites and eCommerce platforms. (Facebook has also struggled to keep commerce and transactions happening on its platform, rather than suffering from redirection to retailers' homepages.) But
Chris Teso sees a big opportunity for direct eCommerce on Twitter, which is why, in July, he launched
Sell Simply -- a simple way to enable consumers and brands to buy, sell, and transact on Twitter. Essentially, Sell Simply turns Twitter into a direct eMarketplace, allowing users to buy and sell anything over Twitter by replying "buy" to any listing Tweet.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/ZS9vNvahZw8/
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