Presidential candidate and former Governor of Massachusetts Mitt Romney has rolled out a new political web ad attacking President Obama and Chinese trade practices. The ad, titled "Obama Isn't Working: Trade," slams China for counterfeiting U.S. goods and technology from big companies like Apple, HP and Google. It then questions why Obama and the current White House have yet to challenge China on these allegations and start actively protecting U.S. goods and patents.
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What's most interesting, however, is that Romney has yet to run a TV ad in the primary or caucus states in support of his 2012 presidential bid, according to the Weigel Blog on Slate.
The primary and caucus elections are some of the first steps in the Presidential election process, so they are the likely first targets for political ads. Weigel points out that many of the Republican candidates have been gun-shy about running TV ads.
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It's possible the candidates are waiting to amass more funds to pay for more-expensive airtime. Or, they could be engaged in an informal standoff for who will try to rule the airwaves.
On the other hand, web ads are a smart move. They are relatively cheaper to make and broadcast and naturally appeal to younger, web-savvy voters -- traditionally a weak spot for Republicans.
Take a look at the ad and let us know in the comments what you think. Does Romney have a shot? Is his web strategy a hit or a mistake?
This story originally published on Mashable here.
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