Iterations: We Know About B2B And B2C, But Don?t Overlook B2D

Consumer and enterprise. Software and hardware. Infrastructure operations and user experience. Products and services. No matter the focus, innovation in technology, and especially around Silicon Valley, has ebbed and flowed across these areas. Some new companies focus on building solutions for the enterprise, and perhaps nowadays its too easy to take the consumer route. The purpose of this week?s column is to shed a bit of light on a growing class of new startups that are not selling directly to big companies or individuals generally, but focusing on software and infrastructure developers specifically. Selling into enterprise -- going B2B -- has been an attractive route for myriad reasons. There are barriers to entry in technological development, it takes real venture investment and time to build these products, and established sales channels and newer marketing avenues make the pursuit of these markets tantalizing. With the enterprise comes a promise of scale, size, and predictability, often in the form of pay-per-seat pricing models, built-in distribution, and lock-in.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/19d9rR1lHto/

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