More info click here: www.coachkevinthomas.com
By Kevin Thomas, author of ?How to Make Extreme Profits in Your Used Car Operation?
I am often contacted by car dealers who are seeking the ?Magic Pill? to success in the dealerships. They ask me about the newest marketing ideas and gimmicks that are around thinking that will turn their stores around. The first thing I ask them to do is to tell me about their training program. Most tell me that they don?t have a formal training program for new sales consultants or any ongoing training for seasoned consultants. When I ask them why, they say that they don?t know where to begin. Have you ever found yourself dealing with this? If so I will show you the three steps to develop a car sales training program in your dealership.
1. Define the essential sales skills and sales techniques that your sales team needs
Every car salesperson must master certain skills to be successful in his/her career. Skills such as: building rapport, presentation, closing, negotiation, following up, networking, prospecting and much more.
2. Scheduling your training
Many times dealers will ask me, ?How many days should we train?? My answer is, ?Only the days that you want to win.? In my store we have scheduled training every day on some specific sales skill that our team needs to learn or brush up on. We start be evaluating our team?s strengths and weaknesses. If our team is not doing a good job with building rapport then we will spend a week or two on the best practices for building rapport. If our team is weak in their closing skills then we will train on closing. We understand that our business will get better when we get our people better. As the manager or the owner, it is your responsibility to help your car sales people get better. We have also developed manager and leadership training where we teach things like: How to motivate underperforming sales people, Best practices in developing sales people and How and when to fire a sales person. Through ongoing development of our entire we have watched our sales and profits soar and our team is working better together.
3. Stay consistentConsistency is a major key to your sales training program if you intend on increasing your dealerships profits. Often times new car dealers as well as used car dealers try things once or twice and then cast them away if they don?t see immediate results. I believe that sales training is just like taking medicine, you must take it as prescribed if you intend on getting the desired results. One day of training will not turn your automotive sales department around. You must stay the course in developing you dealership?s training program. As the leader you must be committed if you expect your team to be committed.
So if massive growth is what you are looking for in your car dealership don?t continue to throw money at some ad campaign without first investing in your sales and management teams development. Begin today to lay out the ground work for your customized training program. If you need assistance in setting this up, contact us at 912-432-7618 or email me at Kevin@southeastbusinessdoctor.com.
www.coachkevinthomas.com
Related posts:
- How to Increase Car Sales & Boost Dealership Profits by Recruiting & Hiring Top Car Sales Producers
- Savannah Small Business Marketing Coach Tells How to Boost Sales & Increase Profits in Your Business
- Business Coaching Career Tips: How to Choose the Right Executive Coach Training Mentoring Program
- 7 Secrets to Improve Business Profitability, Sales Rates, Increase Leads Over 10% with Wealth Coach
- Modular CMM EDM Machine Enclosures: Increase Profits Protect Machinery, Lower MFG Rejection Rates
funny pictures fashion harrison ford republican debate gabapentin mount rushmore university of phoenix
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.